Application of Psychology in Information Technology and Mass Media


The present scenario of information technology and the mass media boom and the role of psychologists; Selection and training of psychology professionals to work in the field of IT and mass media; Distance learning through IT and mass media; Entrepreneurship through e-commerce; Multilevel marketing; Impact of TV and fostering value through IT and mass media; Psychological consequences of recent developments in Information Technology.

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Reference Study Material:

1. IT boom and the Role of Psychologists;

  1. Psychology and its role in information technology
  2. Understanding IT Usage
  3. Profiling information technology users – en route to dynamic personalization
  4. User Acceptance of IT: System Characteristics, User Perceptions and Behavioral Impacts
  5. Moral Psychology and Information Ethics
  6. Information Psychology and Organizational Change, MIT

2. Mass Media boom and role of Psychologists;

  1. Media studies and psychology
  2. Media Psychology – Stuart Fischoff
  3. Cells That Read Minds: Mirror Neurons and Media Psychology
  4. A “Mix of Attributes” Approach to the Study of Media Effects
  5. Deconstructing Ally: Explaining Viewers’ Interpretations of Popular Television
  6. Digital Identity Narratives
  7. How Music Influences the Interpretation of Film and Video
  8. Media Effects Theory and the Nature vs. Nurture Debate
  9. Neural Network Simulations Support Heuristic Processing Model of Cultivation Effects
  10. On the Substitutability of the Third-Person Perception
  11. Popularity in Environmental Context: Facial Feature Assessment of Hollywood Actresses
  12. Revealing individual and collective pasts: Visualizations of on-line social archives
  13. Surveillance Knowledge and the Mass Media

3. Personnel Selection and Training in IT;

  1. HRD for IT, UN Publication
  2. HRM Role in IT Project Management, Hamid Tohidi
  3. IT & Structuring of Organizations, WJ Orlikowski, MIT
  4. HR Planning for Information Systems Personnel, MIT Paper
  5. Managing Human Resources in Information Technology
  6. Outlook for HR in IT and Communications Labor Market, ICTC
  7. Role of HR in IT Alignment in Organizations
  8. Rough Sets Approach to HRD of IT Corporations
  9. The relationship between HR and information and communication technologies
  10. Constructing the information society: women, information technology and design
  11. Virtual HR: The impact of information technology on HR professional

4. Personnel Selection and Training in Mass Media;

  1. HR and Skill Requirements in Media & Entertainment Industry in India – NSDC
  2. HR Leadership in Media Firms

5. Distance Learning Through IT and Mass Media;

  1. Creating Constructivist Learning Environments on the Web
  2. Distance Education and Web Communities
  3. Distance Education in Rural Schools: Technologies and Practice
  4. Distance Learning: Universal Design, Universal Access
  5. Distance learning overview and design issues
  6. Distance Learning Technologies for Basic Education in Disadvantaged Areas
  7. Distance Learning Using Web based Multi-Media Environment
  8. E-Learning and Distance Education in Nigeria
  9. ICT and Distance Education Programs in a Sub-Saharan African Country
  10. Impact of IT in Management Education through Distance Mode in India
  11. Information and Communications Technology, Knowledge and Pedagogy
  12. Information Technology Enhanced Learning in Distance and Conventional Education
  13. IT Enabled Library Services for Distance Learning
  14. Multi-User Virtual Environments for Teaching and Learning, Harvard
  15. On the Potential of Distance Education in the Age of Information Technology
  16. Quality issues in Distance Learning
  17. Receptivity to Distance Learning
  18. The Digital Learning Challenge & Copyright Issues
  19. The future of higher education: How technology will shape learning, The Economist
  20. The Future of On-line Teaching and Learning in Higher Education
  21. The virtual learning future, Vivienne Westbrook
  22. Web-Based Virtual Learning Environments
  23. Action Research Approach on Mobile Learning Design for the Under-served
  24. Complexity Theory and On-line Learning
  25. Direct and indirect effects of on-line learning on distance education
  26. Enhancing Learning Opportunities in Africa, The World Bank
  27. A Quiet Information Revolution in Tamilnadu, Harvard University

6. Entrepreneurship Through E-Commerce;

  1. Entrepreneurship and innovation in e-commerce
  2. Building New Economies in Rural America, Ford Foundation
  3. E-commerce and Globalization of Entrepreneurship, Varsha Mehta
  4. E-commerce Case Studies Guidebook and Program Delivery Manual
  5. E-Commerce Entrepreneurship: Emerging Practices, Key Challenges and Future Directions
  6. Entrepreneurs Traits and E-commerce Adoption
  7. Entrepreneurship and e-Business Development for Women, UN Publication
  8. The Role of ICT in Expanding Economic Opportunity, Harvard

7. Multi Level marketing;

  1. Multi-Level Marketing: A Tool of Relationship Marketing
  2. Multi-Level Marketing and Mormonism
  3. An Initial Assessment in a ‘Relationship-Rich’ Consumption Environment
  4. Examining the Embedded Markets of Network Marketing Organizations
  5. Pyramids, Gift Schemes & Network Marketing
  6. The Common Product Traits Among Popular Multi-level Marketing Products
  7. Ethical Issues in Multilevel Marketing
  8. The Case (for and) against Multi-level Marketing: A Complete Guide by Jon. M Taylor

8. Impact of TV and Fostering value through IT and Mass Media;

  1. Virtual Self-Modeling: The Effects of Vicarious Reinforcement
  2. Can Toddlers Learn Vocabulary from Television
  3. The Effect of Involvement, Arousal and Pace on Attitude towards the Ad
  4. Virtually True – Children’s Acquisition of False Memories in Virtual Reality
  5. Skin Tone, Crime News and Social Reality Judgments
  6. Black Criminals and White Officers: The Effects of Racial Misrepresentation on TV News
  7. The Perceived Influence of AIDS Advertising
  8. Self-Perception and Priming via Digital Self-Representation
  9. How Viewers Process Live, Breaking, and Emotional Television News
  10. Media related transitions and consolidation of emotional communication
  11. Affective learning: A Manifesto, MIT Media Lab
  12. New Digital Media and Learning, The MIT Press
  13. Young People, Ethics, and the New Digital Media, The MIT Press
  14. Kids and Credibility: Youth, Digital Media Use, and Information Credibility
  15. The Role of Mass Media in Parenting Education, MIT & Harvard
  16. Developing Minds with Digital Media: Habits of Mind in the YouTube Era
  17. Psychological Perspectives on Legitimacy and Legitimation
  18. Mass Media and the Constraining Effect of Public Opinion Regarding Iraq, Harvard
  19. Media and Polarization, Harvard
  20. Media and Young Children’s Learning
  21. A Comparison of Health Communication Models: Risk Learning Versus Stereotype Priming
  22. Children’s Comprehension of Video Effects: Understanding Meaning, Mood & Message
  23. Combining Shots and Integrating Views in Motion Pictures and the Real World
  24. Social Identity Theory and News Portrayals of Citizens Involved in International Affairs
  25. Why the Devil Wears Prada

9. Psychological Consequences of recent developments in IT;

  1. Essays on Impact of Information Technology, MIT Sloan School Management
  2. Social Psychological Influence of ICTs on Society and their Policy Implications
  3. Psychological Distance and the Components of Moral Action in a Digital World
  4. New Media and the Quality of Life, Philip Brey
  5. Longitudinal Effects of Internet Uses on Depressive Affect, Carnegie Mellon University
  6. Information Highways and Social Change
  7. Addictive Use of Internet
  8. Exposure to ICT and its Relationship to Work Engagement
  9. Impact and Implications of New Information Technology on Middle Eastern Youth
  10. Learning and Expanding with Activity Theory, Cambridge
  11. IT as Competitive Advantage, The Role of Human, Business and Technology Resources



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